Google Play Bonus Tip: Use the Playbooks.If getting featured on Google Play is your goal, studying both of these sections are key. The Google Play editorial team hand selects each of these feature apps. The Editors’ Choice section features the best Android apps in various categories with stellar design and innovation. Check out the ‘ best practices ’ and brush up on the play policies. They’ll provide you with a wealth of information on how to make a great Android based application. To get a better understanding of the best practices and guidelines that are required to be considered for placement in the Android Excellence feature category, review the guides in the Google Play Developer Console. According to Google, the apps featured in Android Excellence set the bar. Android Excellence is a features section that highlights apps and games that meet all of the quality guidelines and best practices that Google Play encourages. The Android Excellence and Editors’ Choice sections are both led by the editorial team. Google Play’s app search functions much like the Google Search Engine itself which makes SEO practices and optimization useful. The search allows users to find apps based on keywords. The Top Charts are lists highlighting new apps, what’s trending, and the most popular games and apps. The Collections are based on each user’s past activities, previous searches, and location. Users can find and discover new Android apps through the following ways:Įach of these sections can help potential users stumble across your app. The way users discover apps and games in the Google Play Store is based on both automation and their editorial team, which means optimization and creating a high-quality Android-friendly app are equally important. These two requirements alone, make having a good promotion and app marketing strategy pre and post launch mandatory, especially if you want your game to get noticed. Most of the games getting featured on Google Play have a 3.9 to 4.5-star rating or higher and a minimum of 50,000 downloads. Understanding how users discover apps on the platform and their best practices and guidelines will make it easier for you to succeed.įirst off, Apple tends to gravitate towards newly release titles while Google Play focuses more on engagement, popularity, the type of app it is and the overall quality. Google Play operates differently than Apple’s App Store on multiple levels. Staying on top of the latest Google Play news and features will also help lead you in the right design direction for your game. Having a solid understanding of how the Google Play Store works is a must if you want to make a game that will get noticed by their editorial team. The types of apps and games that are getting featured on Google Play are the ones that are not only high-quality but Android-friendly as well. Let’s get started! TIP #1 – Learn How Google Play Works Applying these core strategies will improve your chances of discoverability and your odds of getting featured on Google Play. If you want to get your Android based game or app noticed by Google’s editorial team, there are five quintessential tips that you need to follow. The Google Play Store is different from Apple’s App Store, so it’s important to approach it differently as well. Recently, we covered the top tips to help indie developers get their game featured by Apple, but what about getting featured on Google Play?
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